External vs. In-House SEO

Advantages of hiring a professional SEO expert are known to all. However, when it comes to hiring an SEO consultant for your business, there are 2 options – hiring an external specialized SEO agency or recruiting an in-house team of specialists. Both options have their own pros and cons. One should look at both these models before hiring an SEO consultant.

Advantages of in-house SEO

  • An In-house SEO team knows your business processes and systems well, and is also well aware of the challenges faced. It can quickly achieve the business objectives of the organization through SEO.

  • It is always easy to access an in-house SEO team sitting in the same premises. You can also continuously monitor the planning and execution of SEO activities and can contact the concerned persons immediately in case of emergencies or changes.

  • The in-house SEO expert will be a dedicated resource to your website, as he will not be working with any other websites or businesses. This ensures he will stay focused and pay full attention to your business with lesser chances of deviation.

  • Many a time, hiring an in-house SEO expert is more cost effective than hiring an external specialized SEO agency that may charge a premium for their services.

Disadvantages of in-house SEO

  • SEO is a dynamic field. Search engines frequently keep changing their algorithms to optimize their search results. The SEO expert needs to adapt to these changes and also update their skills accordingly. In case of in-house SEO, you will have to spend time and money for training these professionals to keep up with these changes.

  • It takes a lot of time and bandwidth to stay updated with the current business trends. It is imperative for your in-house SEO expert to stay updated with these business trends. However, you will also have to focus on marketing activities to convert the visitors from traffic to paying customers. As result you may not get sufficient time to focus on latest SEO trends and practices. If your SEO strategies get outdated, your search engine ranking may downgrade.

  • SEO requires some special tools. These tools are licensed and are quite expensive too. Your in-house SEO would ask you to buy these expensive tools. Moreover, you will also have to train your in-house SEO eexpert to use these tools which will again consume your time.

Advantages of External SEO

  • Making use of external SEO means you will have an expert team of SEO specialists who will dedicatedly work for your website. Since they are SEO specialists, they are well aware of the latest SEO trends in the business and you don’t need to spend time and money for training them.

  • Expert SEO agencies have a vast experience of working in various projects with numerous clients. They tend to understand the business needs better and their broader perspective gets a better visibility for your website.

  • Hiring an external agency means you don’t need to spend time and money on training your in-house specialist.

  • Being professional SEO specialists – they need to divert their attention to the marketing activities, resulting in better efficiency.

  • An external agency has an entire team of experts who can do a faster execution when compared to an in-house team of 2-3 SEO experts.

Disadvantages of External SEO

  • Hiring an external agency may cost you more, as they may charge a premium for their specialized services.

  • External agencies take a little more time than usual to get to know your business process and systems. They may also need time to adapt to your business culture and working styles.

  • Hiring a bad SEO agency is risky, as they may use cheap or outdated SEO tools which will not yield effective, long-term results or they may use black hat SEO techniques which may result in your website getting banned.

If you are looking for a Nordic agency, we can recommend Jacoblindseo.dk! Check in soon for more tips to help your digital presence!




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